Re_think: connecting with the future of beauty
BASF's participation at this year's in-Cosmetics focused on the "Re_think" concept. In the aftermath of the pandemic and the associated difficulties, societies have acquired a deeper sense of responsibility for people, the planet and future generations. There is a fundamental shift in focus and an aspiration to create a better world. Health and well-being as well as care for the environment form the new collective compass for everyday decisions and actions. More than ever, consumers realise the need to limit their environmental impact, reduce waste, resource and energy consumption, and use products that are sustainably sourced and produced.
Re_think is BASF's commitment to the personal care market, now and in the future. In close cooperation with its customers, the company wants to reshape, reshape and reinvent personal care for a sustainable future. Through a seamless integration of innovation, responsible sourcing, transparent information and digitalisation, BASF's personal care business offers resilient and sustainable solutions for tomorrow - to connect with the future of beauty.
A new biopolymer based on sustainability and performance
Sustainability does not require a sacrifice in performance. This is demonstrated by a deliberate breakthrough in the field of biopolymers, which BASF is presenting at this year's in-cosmetics. It is an effective thickening agent with texturising properties designed for emulsions and different surfactant systems. Readily biodegradable (according to OECD criteria 301D), the biopolymer is characterised not only by its high quality, but also by its multiple forms of use. It comes in the form of a white powder with a non-ionic character that allows good compatibility with different ingredients such as cationics and amphoterics, and offers the possibility to develop a variety of formulations for a wide range of applications. Its performance as a texturiser contributes to flow behaviour and the achievement of pleasant sensory profiles. Its properties allow both hot and cold manufacturing processes, showing its high flexibility. The sustainable benefits of this new ingredient are interesting as Cosmedia® HP is derived from natural raw materials and sourced only in Europe, thus contributing to shape the future of sustainability in the personal care industry.
Tinomax™ CC: A new ingredient for optimised sun protection
Growing consumer awareness is also having an impact on the sunscreen sector. Many consumers are actively thinking about the impact of their sunscreen product on the environment and human health. The new Tinomax™ CC is a naturally based functionalised particle-based ingredient, ideal for optimised
Euperlan® NL Pearl: first COSMOS-compliant wax-based pearlising agent for rinse-off applications
With the launch of Euperlan® NL Pearl, BASF's personal care business offers the first COSMOS-compliant wax-based pearl agent for personal care products that combines excellent hair care performance with sustainability benefits. This ingredient is readily biodegradable and is suitable for COSMOS-certified natural cleansing concepts. It is easy to formulate and is cold processable. Some inspiring formulations developed with this new agent have a natural origin content of up to 99% according to ISO 16128.
BASF shares COSMOS-compliant pearlescent shampoo formulation concept in the Formulation Lab
The Formulation Lab offers research and development personnel the opportunity to learn techniques first-hand through interactive training sessions in a fully equipped laboratory. This year, BASF will guide participants through the formulation of a high-performance, COSMOS-compatible pearlescent shampoo. The formulation is based on Euperlan® NL Pearl, the wax-based pearlising agent with exceptional performance and sustainability. The resulting pearl shampoo not only offers excellent conditioning performance on wet and dry hair, but also strongly reduces hair breakage and improves hair sensoriality.