KAO Will launch 'Kanebo Lively Skin Wear' in Japan

Creamy, translucent gel foundation emulates skin texture in need of color and shine

30 of August of 2022
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Kanebo Lively Skin Wear_KAO
Kanebo Lively Skin Wear_KAO

KAO Corporation Will launch the next 9 September his new innovation in facial care: 'Kanebo Lively Skin Wear'. It treats of a gel translúcido and cremoso that emulates the texture of the proportionate skin shine and colour to the face with an effect finish without corrector. The technology 'Lively Skin' was created to enrich the expressiveness of the skin transmitting "vital and vibrant impressions while it highlights the innate charm of each person", affirms the own company.

'Kanebo Lively Skin Wear' Presents an ingredient of serum humectante recubierto with dipropilenglicol and gel translúcido of polisilicona-9, that helps to that the base elaborate on the skin with a pleasant feeling, to the time that conserves the humidity during all day. The base is formulated with a floral aroma afrutado that combines lily of the valleys, rose and gardenia stressed with the flower of tea of "Teatopia".

As it informs KAO, because of the popularity of the use of masks in Japan, the consumers look for forms to project impressions more expressive and attractive just in the moment to remove the masks. Therefore, the product is designed to provide a beautiful finishing without corrector, since the veil extends soft and uniformly on the skin, even with applications repeated. It says that the base adheres firmly to the skin, avoiding that the make-up dispel without need of a base or facial dusts, and keeping the brilliant skin during a lot of hours.