'Merck Surface Solutions' Took advantage of the appointment of the 'LuxePack' of Monaco for present its new concept 'Pixel Art', a new tool based in tendencies of colour in packaging in EMEA.
The reason of the name, as it indicates 'Merck' in its press release, comes from of the Centre of Investigation of Xerox in 1982 and that refers to an only visual style in which individual pixels serve like blocks of construction to create an image.
Fruit of the collaboration between Merck and EPDA (European Brand & Packaging Design Association), Pixel Art proposes 3 palettes of colour: The Great Outdoors, Calming Down and Magic Moment. In total conform a total of 18 colours, that will be tendency in the next 2023. Each palette of colour comes backed by a narration of support to the tendency, a mood board that serves of visual inspiration and renders photo-realistic in 3D that show the application of the colours suggested in examples of commercial packagings.