Jo Malone London, mark of perfumes and lifestyle lujoso, has associated with Quadpack to develop the exclusive wooden caps of his new and exclusive collection.
Every year, Jo Malone London creates an only collection of perfumes in inspired by limited edition his British origins, employing surprising and able ingredients to ship us in a new and exciting olfactory trip. The proposal of the signature of this year is 'Wild Swimming'. The collection finds his inspiration in the pleasure to swim in natural waters. This aquatic fans creates a bond between the swimmer and the nature, and is here where roots the essence of the experience; already it treat of a lake, a river, a lake recóndito or the open sea.
From crystalline waters little deep to waves vigorizantes, going through urban swimming pools or brooks that discurren by remote forests, each one of the 5 scents captures an only aquatic experience.
"Swim in natural waters is an activity of universal appeal; especially in these times, offers to all the world an affordable experience of freedom in the nature. This idea inspired us to all and wanted to surrender homage to this bond through this collection", Céline Roux, Global Head of Fragrance.
The new collection of British inspiration presents in transparent jars with worn wooden caps. It treats of the complement perfect for the collection, that exerts of vehicle to an only aquatic experience. The caps of the jars of colony of 30 ml and 100 ml are wooden with certificate FSC®. To the equal that cover them of the aromatic sails for the home, have been decorated by means of an innovative combination of technicians that provide a worn wooden effect and convert to each unit in an only piece.
The wooden caps proceed of European forests managed of sustainable form and manufacture in Quadpack Wood, a centre of pioneering production in the use of sustainable processes that nourishes of electricity of renewable sources and a plant of biomass. The wooden effect worn out of the final product achieves employing a technician of layers followed of a process of lijado that contributes an only appearance to each cap.
The experience of Quadpack Wood has been essential in this so ambitious project. Like pioneering company in the use of wooden components for cosmetic products, have the best minds and the most adapted technology to tackle this challenge. This experience, joined to our knowledges in decoration, has given life to the exclusive caps of Jo Malone London with a touch marine.