Sampling Innovations advances in digitization and personalization. The company specialized in the design, production, and distribution of sampling campaigns for beauty, fragrance, and personal care brands has launched a platform that enhances the consumer experience, equipped with digitization, innovation, and personalization.
With the goal of improving user experience, increasing interaction, and providing brands with valuable information about the effectiveness of their campaigns, Sampling Innovations launches Smart Sampling, a platform that allows for easy generation of dynamic, personalized, and digital interactions between brands and consumers trying their products for the first time.
How does Smart Sampling work?
Simply scan the QR code that will appear on each sample with your mobile phone. Once scanned, the consumer is directed to a homepage featuring a fully personalized avatar for each brand that will provide detailed information about the sample product, its benefits, usage instructions, beauty tips, or any other information the brand wishes to highlight.
The avatar is designed according to each brand's preferences, potentially displaying a different appearance, age, or style, as well as a different acting or environment to connect and communicate messages to the consumer in a way that is fully aligned with the brand's image and target audience, with options to choose from various voices, tones, and even the brand's preferred language.
The platform also allows consumers to complete a brief survey about their experience with the product. Thanks to this, communication is bidirectional, and the consumer feels their opinion is important to the brand, which in turn obtains valuable information from the consumer. Additionally, the interaction can be rewarding, as completing a brief survey may give users the chance to win exclusive benefits, creating a positive image and generating brand loyalty.
Smart Sampling also becomes a measurement tool that allows brands to track the effectiveness of their sampling campaigns in detail and collect data on consumer responses and preferences. Brands can know how many times the QR code has been scanned and assess the actual impact of the campaign. They can even direct traffic to the brand's website or incentivize purchases of other products from the brand if they have e-commerce.
Smart Sampling offers all these features at a truly competitive cost and with rapid implementation so that brands can optimize the impact of their sampling campaigns while transforming the testing experience into something much more relevant and memorable for their consumers.