Marta Lozano (@martalozanop) is one of the most recognised influencers on the national scene. So much so that, nowadays, she is even more so thanks to her cosmetic brand 'Glowfilter'. You've probably heard of her at some event, trip or even song. All excellent marketing strategies so that its range of pastel colours doesn't escape from your retina.
This brand was born in the middle of the filter era, in 2020. The reason was to promote healthy skin on the inside that would be glowing on the outside. We all know how it works: the better your skin is cared for, the better the results. That's why the content creator and her husband, CEO and founder Lorenzo Remohi decided to create a simple - and effective skincare routine for all skin types - from scratch.
The glow team bets above all on the quality of its products; in addition to the powerful trust that is generated in social networks such as Instagram, bringing the products closer to the users and followers of the fashion couple. But what else has managed to boost their business?
The perfect product at the right time
It's summer and you don't want to be the last to get a tan? Glowfilter solves that. On the eve of the holidays they're ready to dye your Instagram feed pastel yellow.
The concentrated self-tanner 'Perfect Tan' has gone viral in a matter of seconds. As have their invisible sunscreens for face and body. These products have sold out so much that the team also came up with packs that are ideal for the time of year.
Who hasn't been hooked on an influencer trip? They've done it too. At the height of interactions on their trip to Turkey, their new 'Fix The Frizz' conditioning cream appeared in the bikini of Marta Lluch, co-founder of 'Glowfilter', capturing the attention of their followers, who would later see the new campaign in the hand of a classic film: Princess Surprise.
The musical debut of Marta
The influencer's "Glowfilter me matas, me sobran las palabras y cuando me miras, el cora se me para" unleashed mass hysteria on social networks with the announcement of her first song. The fact that Marta Lozano sings it is no coincidence, and neither is the wink to her beauty brand.
It's catchy and it's got rhythm: the perfect ingredients to resonate - the brand - in your head all day long. What's more, thanks to TikTok, the trend created together with Lola Lolita didn't go unnoticed. And the fact is that jumping into the pool has had very good results, as many listeners have described it as a hit.
The celebration of the success
When projects bear fruit, they should be celebrated. That's why, at the Ritz Hotel, many well-known personalities attended the 'Bal Masqué', with no shortage of details. María Pombo, Laura Escanes, Teresa Andrés and Violeta Mangriñán are some of the influencers who celebrated in style -and masked- the success of their partner.
This party was marked by a dress code of etiquette. The men had to attend in morning dresses and the women in long dresses in blue, pink or white.
In addition, there was a photo booth, popcorn, 360º videos, candyfloss, balloons... and lots of glitter! And if that wasn't enough, Zzoilo performed after Marta's debut single was played repeatedly. Glowfilter' set the bar high.
Marta Lozano definitely has achieved to position like one of the influencers more popular of the realm of Instagram. Carrying to the highest to his mark of beauty, that does not leave to grow neither to surprise to the world. We will see what more keys harvest the success of 'Glowfilter'.
