The make-up is much more that the product. We see it especially now in the social networks, especially in TikTok and in Instagram. Now, the youngest generations use the make-up to express his emotions and state of spirit, and sample of this, is that lately one of the tendencies that find in make-up is the 'dopamine beauty', almost opposite to the well known 'clean beauty'. 'Beauty Crew' aims that it was the makeup artist of Beyoncé (and Creative Director of L'Oréal Paris) who began to enter this 'predilection' by the colours in comparison with the 'clean girl' was, that crossed during and after the pandemic and the confinement.
As its name suggests, it relates this new tendency with the dopamine, the hormone that does us feel the happiness and the pleasure. And this is what pretends to reflect the use of alive colours: welfare and happiness. Rompedor, brave, liberating, free, motivator and banishing the sober and classic. Some makeup artists define it like the "tendency that does you feel well". In an article of 'Glamour' define it like a 'explosion of colour in shape of a brilliant lipstick, that takes you out of the classical eyeliner black to contribute colour with a palette of shadow of eyes colour cake in the basin of the eyes. A wink to the good movement'. Change the ochre tones, beiges and earth and fill you of violet colours, oranges, yellow and also the glitter, and as no, the colour trend this season: the pink.
As it explains in the blog of 'Innia Beauty', although mainly it is present in the make-up moves also to the packaging cosmetic and to the fashion.
- Just 'Innia Beauty', is an example of this: the mark stands out for possessing an aesthetics in his packaging and that moves also to his social networks ultra colourful and loaded of vitality and energy. In his own blog, indicate it: "we believe firmly that the election of colours rainbows does us live the moment of the routine of facial care differently."
- 'Drunk Elephant' Is the second example of this. As it collects in an article elaborated by the magazine 'Marie Clare', carries the 'dopamine beauty' to his packaging. From the boxes until where finds the product, is full of colours.
- '3INA Makeup' see it in the linear of the physical points of sale and, definitely, call the attention the packaging so colourful that employ that they call the attention of the consumers.
- 'Glow Recipe': This mark that bases his products in formulations of high quality with extracts of rich fruits in antioxidants, and active clinically tested, is another example in the 'Dopamine Beauty'. Only, seeing his website, can see the packagings full of colours.
- Truly Beauty: It presents to if same like a mark that combines health, sustainability and ranged with the tendencies of beauty. Besides, one of his commitments is to build a beauty that combine the natural with the vegano and with ingredients that contribute an experience of luxury. To the equal that the previous marks, the packagings of all his products are loaded of alive colours with a lot of rose, violet and blue.
But as we have said previously, the 'Dopamine Beauty' also has found his gap in the fashion. In this case, it knows him as 'Dopamine dressing' and has left see increasingly in some designs of fashionable signatures. Choose alive colours also in your pieces that does look to who carries it with a look more confident, outgoing and fun. As it aims, Marie Claire, The 'Dopamine Dressing' is the natural result to dress with that that likes you, that does you feel well already are smooth or patterned colours.
In definite, a tendency that invokes your senses and does you leave you carry by the feelings and energies that transmit you the colours in your day in day out. Leave flow your creativity, so much in packaging, make-up as in the clothes.