'Firmenich' Has associated one year more with PANTONE to create an inspired by only scent his Pantone Colour of the Year for 2023, PANTONE ļ 18-1750 Live Magenta. The scent is Live Bold Eau of Parfum, captures the exuberance, the optimism and the rebellious spirit of Alive Magenta. It contributes an audacious and stimulating energy with innovative ingredients, as Dragon Fruit Smell -the-Taste, developed exclusively by Firmenich to offer emotion and texture to his creations of scent.
The beetroot also was a key element to generate a sense of naturalness and intrigue, that the perfumer Chelariu combined with the fruit of dragon with the end to obtain layers of aqueous freshness.
The Swiss company, known especially by the preparation of his scents gave to know at the beginning of December, coinciding with Live Bold Eau of Parfum, the one who went to be the 'Flavor of the Year' in the year 2023: the fruit of dragon.
It is the 11th edition in which 'Firmenich' celebrates the 'Flavor of the Year' and has turned into an act that generates expectancy between the consumers and professional.
The fruit of the dragon is a tropical red fruit and that it is originated of Central America and south. Between its main characteristics stand out his red or yellow skin as well as his black and brilliant seeds.
Maurizio Clemeni, president of the division 'Taste & Beyond' of Firmenich has declared the following in a press release issued by the company: "This means our eleventh 'Flavor of the Year', something that our consumers expect every th year. The fruit of dragon is the perfect option to be near in this year of changes. We have identified the strong wish of the change that drive to the welfare and the sustainability in the options of the consumers."