Like this it is the consumer beauty according to Kantar

Less shopping, a greater bet by the physical shop and also by the boomers. Like this resumió Rosa Pilar López, Fashion & Beauty Business Director of Kantar, which were the patterns of current consumption according to the data that handles Kantar. López explained that we find us in a start of an era in which we go to buy less owing to the global economic context in which we find us. This yes, will buy less, but go back to the shops and to live the moment of the purchase like something more pleasant and experiencial.Any of the changes that the pandemia derived and has established in our society is the importance of the welfare. The feel well has been one of the priorities that has grown in the Spanish consumers in 2023, although every time, has less time. However, although we look for to feel us well, the Spanish consumers have left to use products in his routine of beauty, mainly, by the encarecimiento of the cost of life. In spite of experiencing a growth, the market of the beauty has not recovered still and has not reached the previous levels to the pandemia. It has equalised in value, but no in volume, what means that the products of beauty have gone up of price with regard to 2019. The Spaniards have problems to make ends meet and this does that they have renounced to buy cosmetics and also fashionable articles. And it is that they also have changed the priorities. The consumer now wants to save and control these extra costs owing to an increase of prices that has been constant from finals of 2021.The inflation changes again our habits of consumptionThe inflation has unchained in a new was for the consumer: "less shopping and more marks of distributor". And although this behaviour gives in his big majority in the sector of the feeding, also sucede in the sector of the beauty. The mark of distributor has a good opinion by part of the consumer, that considers that it is of the same quality that the mark of the manufacturer, and besides, perceive it like a way to save and reduce costs. The half purchase and the frequency of purchase has fallen in 2023 in the points of sale, although the physical format is the one who is doing to grow the sector, since now it is the on-line format the one who is braking now the growth of the sector.The boomers save the consumptionAs it exposed Rosa Pilar López, the boomers are those that are doing to grow the sector. So much in volume as in value although every time they go back more conscious also of his cost. Instead, the ones of 15 to 24, provide a growth in volume, but no in value, because they are used to to buy those products that find in promotion or offers. But the sector has a pending challenge and is can explode to the maximum the segment of the consumers that finds between the 35 and 44 years, because at present, is doing to grow the sector in volume, but no in value. And they, presuppose like the key generation at present for a future recovery of the sector.