From the Clean Girl to the Mob Wife. From the discreet to the exuberant. That's how we're changing our style this 2024. If you haven't heard about it yet, just wait a few days because for at least a few months, you will.
In the last few days, if you're a regular on TikTok you'll surely know what the main defining characteristics of the 'Mob wives' are: animal print, big and bulky gold jewellery, shiny leather trousers, perfect hairstyles and huge fur coats. This is the 'mob wives' aesthetic that is going viral on TikTok.
Many media outlets are already predicting that the 'Mob Wives' trend will be the trend of the year in fashion and make-up on social networks. This style has already accumulated more than 127 million visits on TikTok, according to 'Business of Fashion'. These searches have grown 21,3% compared to last year, but Trenalytics thinks that the 'Mob Wives' fashion will not stay with us for long. In 'Fashion Network' they point out that there has been a huge spike in Google searches for 'mob wife winter' trying to find inspiration to fit this winter trend in the last seven days.
This means the return of fur. After years of major fashion houses such as Versace, Prada and Michael Kors announcing their intention to stop using fur products, fur is now back in fashion. The so-called mafia women, in Spanish, are making this type of garment fashionable again and the younger generations want it back.
Who has managed to position itself at the forefront of this trend? Second-hand and fast fashion retailers. Virality is synonymous with immediacy, and what could be more immediate than these retailers who seem to respond to all trends.
Obviously, the 'Mob Wifes' is not only in the fashion sector. It has its own make-up style and is the opposite of what we have been used to seeing until now. Mob Wives' is the antithesis of the Clean Girl and Clean look aesthetics. As explained by Cosmetics Design Europe, the mob wife is characterised by smoky eye tones, combined with a matte covering base, red or glossy lips with a very lush overlip and long, pointed nails. Not forgetting the famous accessories such as headbands and sunglasses. As for hairstyles, volume, volume and more volume. It's never enough. Retro hairstyles, with movement and high updos are ideal and fit in with this new trend.
But why now? As several media specialised in beauty and fashion point out, this boom has come about due to the twenty-fifth anniversary of the series 'The Sopranos' and has now been included in HBO.
The 'Mob Wives' comes on strong. Banishing minimalism. Daring. Plethoric. With the support of celebrities with great impact on social networks such as the singer Dua Lipa, Kendall Jenner and Hailey Bieber who are already fearless ambassadors and fans of this new trend.