The advertising has arrived to Netflix. Although only it is in some countries, some of the marks already have allocated a part of his budget in investing in advertising in the platform. Initially, it will be in a total of 12 countries. Spain, is between them, and will be able to see this advertising from 10 November. But it is not in all the subscriptions. It will be in the basic price, in which the user credits €5.49 monthly and in return of this reduction of price, accepts the broadcast of announcements, that treat of video-ads from among 15-30 seconds that issue in the principle and in the half of the series. By each hour of content that visualise the user, will issue between 4 and 5 minutes of advertising.
L'Oréal Paris, is one of the marks of cosmetic that already announces in the platform. NYX, also. In the press conference that offered the platform the past 13 October, explained that the big interested in positioning like advertisers in this new plan of the platform have been retailers, marks of luxury and fashionable. Besides, they indicated that the advertisers can choose the gender of the content in which they go announce. For example, L'Oréal Paris and NYX, the two cases that exposed in the presentation to the media, appeared like advertisers in the series of 'Emily In Paris', that is sight, mainly, by a feminine public.