Today's society is facing an unprecedented demographic phenomenon: the ageing of the population. This change in the demographic structure poses challenges and opportunities for both public institutions and private companies. It is in this context that the Silver Economy, also known as the silver economy, arises, which seeks to meet the needs and demands of an ageing population that is looking for quality guarantees in its future years.

Demographic projections indicate that the number of people over 60 will double by 2050, and it is estimated that by 2060, one in three people will be over 65. Given these facts, it is essential to find innovative solutions tailored to the needs of this growing segment of the population.

A market niche yet to be explored

From a business perspective, the ageing demographic can be an important business opportunity. In the aesthetics, cosmetics and care sector, more and more products are being developed to care for and maintain physical appearance in the ageing process. The beauty industry is experiencing an important trend known as Silver Beauty, which focuses on the specific needs of women during the menopause. This topic is becoming increasingly relevant as it affects a growing segment of the population with particular demands in terms of skin care and wellness.

Menopause is a natural process that marks the end of a woman's reproductive years and is associated with hormonal changes that can have a significant impact on skin and hair. During this stage, many women experience symptoms such as dry skin, loss of elasticity, appearance of wrinkles, as well as changes in hair texture and density.

Faced with these challenges, the beauty industry has responded by developing specific products and treatments to address these new needs. Intensive moisturisers, anti-ageing serums, hair treatments and nutritional supplements designed to counteract the effects of hormonal ageing have been created.

Much more than just aesthetics

Silver Beauty focuses not only on cosmetic products, but also on promoting a holistic approach to care and wellness. This involves incorporating natural and organic ingredients, as well as promoting healthy habits such as a balanced diet, regular exercise and relaxation techniques to maintain a healthy and radiant appearance.

In terms of facts and figures on Silver Beauty, there has been a significant growth in demand for skin and hair care products during menopause. According to recent studies, the market for cosmetic products aimed at women in menopause is expected to reach a value of several million dollars in the coming years.

In addition, Silver Beauty has become a social and cultural movement promoting the acceptance and celebration of beauty at all stages of life. Women are challenging traditional standards of beauty and redefining the image of femininity in middle age. This movement is supported by a growing social media community sharing experiences, tips and products related to Silver Beauty.