The Ayurveda steps strong in the world-wide scene and gives the step to the big screen, through series as 'The Bridgerton' and the increase of the productions in Bollywood. Pertinent of the Indian, country in which it was born this system of traditional medicine based in the nature, expands now by the rest of the world and in the territory of the cosmetic. And it is precisely by the demand of the customers that look for natural and organic products in his skincare that the Ayurveda foresees that scope more than 16 million doláres the market ayurvedic global in 2027, according to estimates of Industry Research.
A lot of brands out of the Indian, are expanding the current ayurvedic applied in the cosmetic, as for example in the case of the care capillary, finds 'Fable & Mane' that founded in 2020 under the inspiration of the Indian cosmetic. Another example of the impact of the Ayurveda, is that big ace signatures also are slopes of his evolution. Thus, Estée Lauder Companies announced of recent way that would manage a program of incubation with the retailer Nykaa. Another example of this, is the Spaniard Puig, that yesterday announced that acquired a majority participation in the ayurvedic brand Kama Ayurveda.
In April 2022, the company Symrise, explained that Ayurveda became one of the main trends of the year: "The ancient ingredients, such like healthy spices, adaptogens and foods prescribed through the educations ayurvedas, have grown in popularity between the researchers of foods and the consumers by equal." But no only for the cosmetic use, also in the gastronomy: "Ayurveda is rooted in the wisdom Indian ancient regarding the health holistic. It uses spices and seeds considered holy gifts of the Mother Nature. They include ginseng, that is energizing and preventive, like an upper flavour. The root of maca is surfacing like another powerful ingredient for foods and drunk innovative."
As it indicates in the article elaborated by International Jorunal of Ayurveda and Pharma Research, the ayurvedic cosmetic acts from own medicinal grasses of the Indian, that comport " like nutri-cosmetic that nourish the fabrics and microchannels of the body". Some of the quoted profits in said document, is that they improve the circulation and help to the revitalisation of the skin. Besides, it ensures that one of the factors determinants in the growth and the expansion of this type of cosmetic is that it helps to extract a radiant and clear skin, something that look for the majority of the consumers.
The pandemic has done that the western consumer have been witness of the pollution that generates through his waste, thus, now tries to reduce his impact and consume of responsible way, conscious and natural. Thus, it has increased the demand of products ayurvedics, destined, mainly to the care of the scalp, but also for the care of the face and the body, where is gaining ground.