Trend agency Spate analyses nearly 20 billion signals and 60 million TikTok videos. In this report, Spate collaborates with Symrise's team of experts to offer a more scientific perspective on trends with an in-depth look at sun care. The trends that have grown the most this year in sun care are mineral sunscreen, tinted sunscreen, chemical sunscreen, zinc sunscreen referring to the ingredients that make up the product. On the other hand, the textures that consumers are looking for are also growing, such as those looking for gel and stick formats.
On the other hand, Spate has found that consumers are no longer sceptical about sun protection. Brands are now striving to educate on the message and efficacy of their products. ‘The increase in searches on mineral and chemical sunscreens shows how consumers are evaluating each format for efficacy, safety or the whitening effect they leave behind, for example.’
As for mineral sunscreens, Spate explains that this is a one-off, seasonal trend, which is obviously growing as summer approaches. The main concerns that are sought after with mineral sunscreens are how they affect sensitive skin, a more opaque skin tone, acne and glow. The most sought after brands in the US are Neutrogena, La Roche-Posay, and Sun Bum.
'Chemical Sunscreen', the second most searched term, like the previous one, is a one-off, seasonal trend looking for product suggestions. Consumers often search for the difference between mineral and chemical sunscreens to find out which is better.
Protection 360º
Consumers are becoming more discerning in their sun care choices. Searches indicate that they are actively seeking product formats and hybrid options that fit their lifestyles. ‘We have observed that the multifunctional and hybrid trend of suncare-related products is growing. New product launches are blended with skin care benefits such as the performance benefits of vitamin C and niacinamide, commonly found in serums and face creams. This trend allows consumers to access comprehensive skincare solutions in individual products, whether in the form of foundations, bronzers, SPF serums or sunscreen lip oils,’ explains Jennifer King, director of marketing at Symrise Cosmetic Ingredients North America.
SPF Tinted Moisturizer
This product type has grown in search volume by 8.8% over last year. Consumers are looking for multifunctional products and SPF tinted moisturisers have become a favourite in the suncare market.
Skincare and make-up brands offer SPF tinted moisturizers and target consumers with mature and advanced skin age.
The future of the solar care
"I foresee a significant change in the future of the solar protection because of the limitations in the variety of protective solar available in United States and the incipientes challenges regulatorios. Like answer, exists an increasing tendency in the demand of potenciadores of SPF to improve the efficiency of the solar protection like result of the increasing consciousness of the importance of the protection of wide spectrum, that covers so much the rays UVB like the GRAPE" has explained Brian Kolman, Technical Manager, Cosmetic Ingredients Division, Symrise Cosmetic Ingredients North America.
From Spate, signal that the consumers are beginning to conceive the solar care like something indispensable inside the facial care. The consumers look for more knowledges and are more demanding. The formats will be fundamental in the the future, but the consumers look for more information about the solar filters and chemists. The consumers also look for hybrid solutions. The marks that are tendency in the solar care follow with the Korean current and this certifies the impact of the K-beauty.