As we approach 2025, we already know what the Pantone of the year will be: ‘Mocha Mousse’. This warm brown shade, which evokes the richness of cocoa, coffee and chocolate, will influence various sectors thanks to its versatility and the role it plays in the more emotional dimension.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, Mocha Mousse offers a multi-sensory experience that connects to the everyday pleasures of everyday life, and that also appeals to simplicity. Its hue refers to sight, smell and taste, conveying a sense of warmth and comfort. It also relates to a natural and earthy aesthetic, harmonising perfectly with lighter shades of wood and organic materials.
The influence of Mocha Mousse in the beauty sector
In the beauty sector, Mocha Mousse will be particularly visible in make-up, hair care and packaging. This colour will integrate naturally into emerging trends, bringing a sense of understated sophistication and authenticity.
Make-up: the consolidation of Latte Makeup
One of the trends that will gain momentum in 2025 will be the Latte Makeup, a warm, neutral make-up style that seeks to highlight natural beauty without sacrificing the skin's radiance or glow. This approach offers a more matte result, ideal for those who prefer a discreet but refined look.
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Eyes: Soft smoky eyes in brown tones will stand out. It will also be a trend to line the eyes in a subtle way, using brown eyeliners or even brown shadows blurred to avoid black being the protagonist.
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Skin: Bronzing powders and contouring powders that add a warm, luminous finish to the face will be a must. Bronzing drops will also become a key element to achieve a natural and radiant effect.
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Lips: After the popularity of orange and pink tones in 2024, browns and nudes will take centre stage again, offering an elegant and timeless aesthetic.
Hair: the triumph of brown
The impact of Mocha Mousse will also be felt in hair colour trends. This soft, warm brown tone will manifest itself in highlights and dyes for long and short hair. Smoky bronze, predicted to be the hair colour of the year 2025, combines a light brown with warm copper highlights to enhance shine and volume. This shade harmonises perfectly with the idea of a natural yet sophisticated look, aligning with the Mocha Mousse philosophy.
Packaging: discreet and sustainable sophistication
In the skin care sector, Mocha Mousse will be widely adopted in packaging design, both in colour-tolerant products and those that stand out for their presentation. In jars and bottles, the use of materials with matt or glossy finishes will predominate, aiming for a minimalist and refined look. These containers will convey discreet and accessible luxury. In textures and patterns, embossed textures and organic patterns will accentuate the richness of colour, while gold and beige tones will provide an elegant contrast. Sustainability will be strongly linked to the new colour of the year in the recycled cartons in Mocha Mousse which will underline the connection to sustainability, a key factor in modern consumer choices.
Mocha Mousse in fashion
In the fashion sector, Mocha Mousse symbolises a transition towards natural and minimalist aesthetics. This warm brown shade will be integrated into both clothing collections and accessories, thanks to its versatility and ability to match a wide range of colours.
- Clothing: In clothing, Mocha Mousse will be seen in wool coats, knitted jumpers and flowing dresses. This colour will be key for monochrome outfits that convey elegance and comfort.
- Accessories: Bags, belts and in footwear, especially boots will also adopt this colour, enhancing its sophisticated and timeless look.
- Haute couture: In luxury fashion, Mocha Mousse will be used in materials such as silk and velvet, bringing a sense of understated luxury that will take us back to early 2023 with ‘quiet luxury’.
This colour will not only impact seasonal trends, but will also influence sustainable garment design, aligning with the growing interest in responsible fashion.
