The present and the future of the perfumery

The turn to the normality brings good things. The relaxation of the measures of security, the elimination of the quarantines and that, after all, in the majority of countries of the world have recovered the normality after some years in that the socialisation was limited has done that something so 'normal' as it was to perfume, have gone back to recover his sense and his essence. In the first quarter of 2022, the Country published a news in informed it of the growth of the sector of the perfumery in 11% with regard to the previous year.Regarding with Spain, treats of the second country to world-wide level regarding exports of perfumes and the tenth exporter in cosmetic. In the past 2021, in the case of Spain approached to figures of 2018, although still it found to when it reached his maximum in the 2019, but so alone 3%. In the year 2019, as it aims Europe Press, the sector of the perfumery reached 8.460 million euros in turnover.But… If we look the future? In the report "Market of perfumes: global tendencies of the industry, participation, size, growth, opportunity and prognosis 2022-2027" published by ResearchAndMarkets aims that the world-wide market of perfumes will be able to reach the 47.600 million dollars for 2027. During these years, predicts a growth of 6,1% and as it indicates said report. The market of perfumery reached a value of 33.500 million dollars in 2021, and his growth has a value estimated of 47,6 trillion dollars for the 2027. Another of the interesting data that offers Market and Researchs are the companies that will consider keys in the market of the perfumery: Avon, Products Inc., Cosmetic Nature SA, Chanel SA, Coty Inc and L'Oréal SA.This increase, is due to the future tendencies of the market, that already can observe today day, is the increasingly increasing interest in matter of personal care. Besides, it exists the greater demand of exotic scents and oriented to the youth and a diverse selection in all the segment. Others of the factors that promote the growth include the increase of the cost of the consumers in scents of luxury (as we know, the consumption of the luxury hasn't seen influenced by the inflation and is still in peak), the fast urbanisation and the aggressive advertising. Regarding the advertising, it is necessary to take into account the big versatility that is winning little by little: the companies no longer think in the traditional means, look to take over of the increasing influence of the social networks and the backrest of celebrities is arising of the advertising strategies adopted by the key actors of the market (Market of Scents and perfumes: growth, tendencies, impact of Covid-19 and prognoses (2022-2027). Mordor Intelligence.)Following with the tendencies, the ingredients that more are being used (and will use , as it exposes in the report) in the process of manufacture of the perfumes include spices, wood, flowers, grasses, fruits, resins, leaves, roots, balsams, rubbers and animal secretions. Besides, according to the type of perfumery, the market divides in products of perfumery premium and massive, still like this, as it advances Research and Markets, the products of perfumery premium dominate the market and occupy the greater part. Another of the data that offers the report, the feminine scents lead the market and are the greater part of the quota of market, followed of the masculine scents and unisex.The market of natural scents in peakAnother of the tendencies that show in peak during the last years are the natural and ecological perfumes, ranged with the sustainability. The vegan perfumery, natural and sustainable established with strength does already almost 5 years looking for his gap and fit in the sustainability. A report of Technavio affirms that it expects that the market of natural scents grow around 1.590 million dollars of 2020 to 2025 with 8.59% of TCAC. Technavio Aims that the increasing consumption of this type of products is promoted by a greater consciousness by part of the consumer, although don't reject that they exist fluctuations in these figures caused by the restrictions, as for example the Green Pact of the EU.Although the greater growth in the sector of the perfumery, as it determines the report, will give in Brazil, in what in the world of the natural scents, Technavio signals to Europe: specifically, it puts the focus on France, Germany and United Kingdom. Also it appoints to the providers that are key in the present and that also will have an important paper in the future regarding the preparation of the natural scents: Bell Flavors and Fragances Inc, Carrubba Inc, Firmenich SA, Givaudan SA, International Flavors and Fragances Inc, Malee Natural Sciencie Ltd, Robertet SA, Sensient Technologies Corp, Symrise AG and Takasago International Corp.The fake and the fidelity of mark: the two aims for the marksThe big challenge of the market. The availability of products falsified is a big competition for the market. In an article of SmartProtection, already gives some data of the vulnerability of the sector of the cosmetic regarding the falsification of products: in 2019, the Office of Copyright of the European Union (EUIPO) estimated that the financial losses in 11 sectors because of the fake and to the piracy rose to the 60.000 million euros to the year. The cosmetic and the personal care appeared like one of the most vulnerable industries, with losses estimated that approached the 7.000 million euros to the year. Although there are a lot of consumers that receive these products thinking that are true, the true is that one of each five consumers purchases products related with the cosmetic and the personnel care of intentional way, being conscious that are buying imitations, and 52% of them, does it of regular form, like this signals it SmartProtection in his study. In the case of the scents, in the realisation of the study, discovered that 41% of the respondents did it of intentional way.Another of the challenges to which has to face up the industry, and especially the mark, is that the loyalty of the consumers. With the viralization of products through the social networks, at present, has observed a behaviour and is that the consumer wants to experience and leaves to be faithful to a mark to test another new product. Therefore, the key actors of the market are focusing in developing thrilling scents, only and new to attract to different groups of consumers all over the world.

The present and the future of the perfumery

The fake of products and the fidelity of brand are the two big challenges of face to the 2027