You go in to Instagram. In your list of followed find mixed to your family, your friends, any that another celibrity that awake your interest, and if it interests you the beauty, surely, follow to some that another influencer. Yes, that that goes up each day a new product that recommends a lot of because since it uses it has changed him the skin and the life. And yes, also comparet with you a code of discount, that casually, carries his name, Reason will be?
According to the Study of Social Networks of 2022 elaborated by IAB Spain, 53% of the most gone on down accounts part of the users of social networks are the influencers, and the social network by excellence to follow them, is in Instagram, with 74%. Although it increases the credibility in them with regard to 2021, 43% of the users polled consider them "something credible" whereas 9% think that are little credible. On line with this, eXprimeNet, in his Study on the behaviour of the user, the assessments of the consumers is the most important appearance to the hour to decide where buy or hire a service for 79% of the consulted. So much it is like this, that 42% of the on-line consumers reviews the opinions, consults webs and also looks for the same term in social networks to informbefore deciding if purchase or no.
All the previous, comes propiciado by a change of the consumer that has acceleratedmore than the usual after the pandemia. Any of these changes are the increase and the proliferation of the on-line services. According to the report of Shopify of 2021, the percentage of on-line purchase was of 12% in the times before the pandemia, 46% during the pandemia and 25% postpandemia.
Fashionable Asia, a mark of Korean cosmetic in Spain, made in a study in which it interviewed to more than 600 people of Hispanic speech to know the pattern of behaviour of his consumers. 53% of the encustados confessed that it did not follow to any influencer. But, and those that himself? 10,35% admitted that the influencers helped them to be connoisseurs of the last tendencies, as well as 24,58% admitted that they also were interested in the products that recommended. And it is in this point, where can know, something more, the behaviour of the consumer of cosmetic: 63,3% of the respondents by part of Fashionable Asia, confessed that it does not trust the criterion and in the opinion that have the influencers of the products that show in Internet, and only 6.41% himself think that the majority of what say has foundation, is true, verídico and contrasted.
It is innegable that the paper of the influencers nowadays, cost the redundancy, is very influential in the consumption, but also would be an error, leave overlook the distrust that generate any of them, especially, those that are considered 'ambassadors of mark', something that is very common in the sector of the cosmetic. The influencers will achieve that a mark achieve visibility, new leads and will help them to make specific campaigns like draws, that will allow that new consumers know of his existence, but is clear, that the user is tornandóse increasingly demanding and sceptic with regard to this figure. It is thus, that some marks have to centre in the experience that offer to the consumer, shelving the backrest to influencers or celebrities.