The content that you can find in TikTok is incredibly variable and diverse. Perhaps thus, TikTok has turned into the social network that more has grown. It popularised in the pandemic, especially, between the teenagers, and whereas the youngsters kept skeptical and seemed that they didn't snare in the midst, finally, yes, have fallen. This social network that only shows videos (although now also has copied the stories of Instagram) has achieved also attract to brands because the profile that has decided to install this application in his devices has changed in the last two years. In Spain, to date of 2020, already had 8.8 million active users, of the which 41% of the users have between 16 and 25 years, and happen roughly some 43 daily minutes and open the app some 7 times to the day, of agreement to a study made by Qustodio. And this, is something, that the marks of beauties know.
As it collects in 'Fashion Network', Launchmetrics has made a study that elaborates an exhaustive analysis of more than 700 marks of cosmetics and scents during the 6 first months of the year with the aim to detect the existent tendencies in the industry and the best practical that have employed in each one of the platforms. In said study, affirms that Instagram is the social network that generates greater impact, still, but Duoyin, Weibo or TikTok attains a growth in double digit. This last, is by which more bet the marks 'beauty', basically, the increase of said companies has increased 176% with regard to the same period of the previous year.
One of the reasons to position and bet by TikTok, is that the big companies know that his future buyers are here, and already can begin to cultivate the loyalty and attract new leads. Besides, they help them to increase the recognition of mark and the affinity by his products. Another significant factor the big speaker that supposes to be viral in TikTok: in this social network the marks can do arrive his message on a large scale with very few resources and his effects translate quickly in sales. When a product does viral in TikTok, exhausts .
Bet by TikTok helps to the mark to position like a inclusive brand, diverse and fresh, by what this awake social network between his users, thus, is important to use TikTok to do Branding Corporate, showing the most human side of the company, as for example doing videos where the protagonists are the workers of the company. Clarins, Guerlain and Gucci triumph in TikTok with an average of almost half million of visualisations and interactions by publication.
The 'Barometer social networks: Sector of Beauty' presented in 2022 by Rebold has signalled that the marks of beauty bet in the social networks for showing content related with the skincare, the scents and the make-up. Regarding the most faithful public that the marks beauty find in the social networks are the women of 35 to 54 years, of high half class (suppose 56% of his sales), although they share greater affinity with the women of 16 to 24 years. Any of the data that contribute us the study is that the influencers are the key factor in social networks for the signatures of the sector of the beauty and that the international marks put the focus in the Chinese market.