If you stop to think, sure that there are people, places and moments to which associate a determinate smell and when perceiving it automatically come to mind.
That is the ability that have the smells to create memories in our mind. Is proven that the humans have a big capacity to remember that that smell and what evokes us. Besides, the scents that like us help to create good memories, have positive effects in our perceptions generating commemorations and pleasant emotions to that to what associate a determinate aroma.
If we apply this to the companies see the capacity to generate memory of brand through the scents. For example, those shops that stroll by the street and identify thanks to the smell that give off or the smell in the clothes of your favourite detergent or the smell of fresh coffee.
In the last years, the studies of neuromarketing about the ability of the smells to generate memory of brand have taken weight and already are many the companies that apply the olfactory marketing in his businesses.
In such a changing environment and competitive is necessary to apply strategies of sensory marketing so that your consumer identify you like something more than a simple mark between so many, treats to create experiences and connect with the feelings of your consumer. It has tested like the apply the olfactory marketing in the businesses achieves big profits for these, translated in the increase of sales through generating positive emotions, improve the perception of the mark and generate memory of mark situating your business in the top of mind.
Likewise, as well it knows the memory of brand is influenced by the experience of purchase that perceives the consumer. Therefore, it is necessary to take care the minimum possible detail. If we associate it to a product is key tailor it, to do that the customers remember it always, in the moment to apply a cosmetic the first that do is to smell it and afterwards live the experience and overcoat the in the moment to apply it on our skin.
You would leave to apply you a cream super TOP if it disappointed you his smell? I ask it because it is more common of what seems and... Because it happens!
Imagine: a cosmetic of premium rangethat comes in a very careful container, with a minimalist design, elegant and sophisticated and that when you apply it its fragrance will leave you an unpleasant smell, to the cosmetic base, to wet cloth,... It would like you? Probably you would feel that something is wrong, that lacking coherence, texpected from the product. And it is that, choose the smell that accompanies to a cosmetic -and more if it is of high range- is part of his essence and has to go in consonance.
The scent has to speak of the product. It is not something that have to be random, evaluate the scent in the product and in his stabilities will give us information of how will evolve the note. And it has to argue with the rest of the product so that we feel that it is a TOP product. If the product has a pleasant scent will have more wish to apply us it and to use it to perceive the feeling hedónica that evokes us.
To adapt to the current market is necessary to apply technicians of sensory marketing to create a good experience with your product or service.